As Creative Director at Crosspoint Church, I managed all creative elements including our brand identity over the years. In 2014, we rebranded to the current logo.
Crosspoint's original logo was developed by a volunteer in 2006, pre launch in 2007. Over the years, it took on multiple different variations until the 2014 process that brought needed consistency to all parts of the brand identity.
BRAND STYLE GUIDE
BUSINESS IDENTITY LAYOUTS
VIDEO PRODUCTION
In 2016, we began video promotions in the Hamilton Town Center Movie Theater working with a company called NCM who provides the content for the pre-show scroll in the lobby and theater before each showing. We hired a professional videographer to capture video while I produced the commercial.
Periodically, announcement videos were produced. The announcement time is typically hosted "Late Night" style with banter between the host, worship leader and select others on the stage. These produced videos would take the place of that service element.
Creative story telling through video has always been part of the Crosspoint DNA. Below are examples of how we creatively told personal stories as well as humorous looks at Biblical stories.